Since 2010, Instagram has proved itself to be the fastest growing social media platform around! The keyboard a user base of around 300 million and that is set to rise further. So why is this seemingly simple app growing so quickly? Well everything comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it may be. Instagram now has more sway over all its users who may hold been using snapchat in tandem to the own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation doing this is the Instagram’s sudden financial growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving along. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it works extremely well daily, this is a loyal and highly active member list.
This chance to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on social media marketing. With high usage, there will certainly be increased interest in advertising on the app. However, competition in order to be ripe and businesses could have to find creative ways to out compete their rivals in the visual world of social media.
How are you able to use it for Marketing?
Of course, if you would to of one’s to market your company also known as product, and the other must consider how. It is vital a visual platform and thus products have a general to be able to market that services. But services are not impossible to advertise on the app, finding exciting in order to bring your your service will catch the eye of the Instagram user.
Hashtags are frequently used on buy instagram likes and getting in on trends or starting your own is a sure for you to engage an audience, in the similar way to Twitter. However, one must be careful to accommodate the hashtag to the visual content you provide, so is not as simple as conserve money that work with this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for just a mobile data, hungry market. Only new and fresh content will attract fascination.
Finally, Instagram stories would definitely be a great solution to personally build relationships with your audience, lasting only 24 a lot. Stories should be used to keep potential customers updated daily on your online and reveal behind the scenes content to boost the risk for user believe that they are part with the company.
Instagram can be used showcase almost anything, with an artless mind as well as committed team, you can make quite the thrill around your brand!
With a young, educated audience making use of the app in their mobiles daily, one can only predict sustained growth and loyalty from the users. Just about be increasing opportunity utilize this app for business purposes and the advice using writer is actually get in while its burning hot! It will only increase so have the industry before it gets even more crowded.